## What is a headless CMS? A headless CMS is a content management system that separates the presentation layer (where content is presented) from the backend (where content is managed). A headless CMS allows you to manage content in one place and be able to deploy that content on any digital channel you choose. Separating the frontend from the backend unlocks your content, making it easier for marketers to manage content independently, and for developers to build faster, automate changes, and manage digital at scale. In a traditional CMS, content is tangled up with code and locked in silos, making reusing content — and creating modern digital experiences — next to impossible. ## How does a headless CMS solution work? Content housed in a headless CMS is delivered via [APIs](https://www.contentful.com/api/) for seamless display across any site, device, or other digital touchpoint. This makes content in a headless CMS endlessly reusable, no matter the omnichannel customer experience used today, or the channels that emerge in the future. This is different from Wordpress and other monolithic CMSes that tightly couple the frontend with the backend, keeping you locked into how content can (and cannot) be displayed.